What were the plaintiff’s arguments: A total of 50 lawsuits were filed. Plaintiffs argued that they had been cheated by deceptive labels saying “100% Parmesan” sold by Kraft Heinz, Walmart, Target, Albertsons and others. 1/10th of the products were found to be made up of cellulose after it was tested by the FDA. After the judge dismissed the case the plaintiffs’ attorneys argues that reasonable consumers should not be expected to understand “intricacies relating to the shelf life and processing of” grated cheese. But the judge still insist that a reasonable consumer would not be naïve enough to think that there really isn’t anything else in their product.